AVIF stands for AV1 Image File Format. It was developed by the Alliance for Open Media, a coalition that includes Google, Apple, Microsoft, Amazon, Netflix, and other major technology companies, and it uses the same compression technology as the AV1 video codec.
At equivalent visual quality, AVIF files are typically 50 to 70 percent smaller than JPG and 30 to 50 percent smaller than WebP. For websites and applications that serve large volumes of images, this is a significant advantage in bandwidth and load time. This is why more and more cameras, phones, and web services are beginning to produce AVIF files by default.
Browser support has improved significantly. Chrome, Firefox, Safari, and Edge all render AVIF images natively. But browser support is only one part of the picture.
The wider ecosystem has not caught up. Adobe Photoshop added AVIF support relatively recently. Many older versions of Photoshop, Lightroom, and other professional image editors still cannot open AVIF files without a plugin. Windows Photo Viewer does not support AVIF natively on all systems. Most content management systems, form upload handlers, and web platforms have not updated their accepted file type lists to include AVIF. Print services, stock image platforms, and email clients largely still require JPG or PNG.
Until AVIF support is truly universal across every tool, platform, and service a person might use, having a fast and reliable way to convert AVIF to JPG remains genuinely useful for photographers, designers, developers, and everyday users alike.